The indie author community is a large, resilient and fascinating space. Authors from all over the world come together in online forums, groups, and conferences (in person and virtual), to trade valuable tips and commiserate on the challenges they face.
Still, indie publishing can feel like a bit of a black box. Not everyone has, or wants, a large online network of other authors. And, even if you have cultivated a community of fellow indies, it’s still hard to know what you don’t know.
Every year we survey authors in an attempt to aggregate and share meaningful information on how and what indies are doing. What marketing tactics are working? Are indies using professional editors? What changes as authors increase their earnings?
Back by popular demand, this year we have segmented our data by author income level, and gotten even more granular than we have in the past. Keep reading to learn what differences we see between eight different author income brackets, and join the discussion in the comments to share what you think.
One important thing to note is that income is not necessarily a marker of “success.” Different authors have different goals for their writing, and, for many, income is far down the list of what matters. We are not ranking our survey respondents by dividing the data into income stages. We simply think this is an interesting way to look at the data.
This year we had over 1,300 authors complete our survey. Thank you to everyone who took the time to share. This would not be possible without your efforts.
We’ve segmented our responses into eight different buckets based on author earnings level.
Stage 4: $1,000-$2,499 per month
Stage 5: $2,500-$4,999 per month
Stage 6: $5,000-$7,499 per month
Stage 7: $7,500-$9,999 per month
Stage 8: Over $10,000 per month
The image below breaks down some of the main differences between each stage, but be sure to keep reading for more analysis and takeaways.
Note: we asked authors to rank marketing tactics both on effectiveness and if they felt they were overrated or underrated. These are different values. An effective marketing tactic is one that works well. An underrated marketing tactic is one that doesn’t get the attention it deserves.
Disclaimer: While indies are largely an honest bunch, it’s important to keep in mind that all data here is self-reported. We think these results reveal some of the realities of being an author, but this is hardly a double-blind study with a significant sample size.
Ok, without any further ado, let’s dive into the data. First up, Stage 1.
Stage one was the largest group of respondents in our survey.
Average Books Published: 5
Weekly Writing Hours: 10
Stage 1 authors are likely to have around five books published. Yes, this is a lot of writing, but as we’ll see in the following stages, it is by far the fewest published titles of any group in our survey.
These authors are spending around 10 hours writing per week. That’s a significant amount of time, especially when you factor in that over 50% have a day job and many also have families.
Stage 1 authors are resourceful. They were the most likely of any group to have a friend or family member edit their work. They were also the most likely of any stage to edit their own work.
Seventy-two percent of Stage 1 authors are spending less than $250 on a cover with 38% spending less than $50.
Once again, this is not surprising. It’s difficult to invest serious money in your publishing career when you’re not raking in the revenue from book sales.
Lower revenue could explain many of the choices authors in this stage are making. For example, over 70% have not published an audiobook—a process that involves significant up-front investment.
At 49%, Stage 1 authors were the most likely of any stage to have none or very few of their books enrolled in KDP Select. Are these authors less likely to benefit from KU? Do they have another reason? Or does having fewer books simply make it more likely to have them all outside of KDP Select?
Weekly marketing Hours: 5
Most Effective Marketing Tactics: Promo sites, Bookbub Deals, in-person events.
Least Effective Marketing Tactics: Social media, newsletter swaps, Bookbub Ads.
Stage 1 authors are spending about five hours per week marketing their work. Not a small amount of time, but much less than other stages.
Eighteen percent of these authors said Facebook Ads was the most overrated marketing tactic. This was the highest of any stage, but not very surprising. Facebook ads take time to perfect, and authors who have been published for longer will have had more time to learn.
“They are good, but people treat them like they are a magic bullet. In reality they are hard to get working,” one respondent wrote.
For the most underrated marketing tactic, 19% of Stage 1 authors chose in-person events. However, other stages were more likely to see in-person events as overrated. Once again, lower book sales could explain this difference.
If you are not selling hundreds or thousands of books, doing an event and selling five copies could be a massive sales day. For authors who are earning over six figures a year, it’s hard to sell enough at an event to move the needle.
In-person events also can be an opportunity for deeper connection. “I love meeting readers face to face,” one respondent wrote. “If they enjoy our interaction, there is a high potential for good word of mouth advertising.”
Stage 1 authors were also the most likely of any group to have a book priced over $10 at the time of the survey. Whether they have opted out of the pricing competition on retailers, or they simply haven’t seen the benefits of lower prices, these authors see the value of their work.
Stage 1 and 2 authors had the most similarities of any two stages in our survey, but we did notice some differences.
Average Books Published: 10
Weekly Writing Hours: 12
Stage 2 authors were likely to have around 10 published books. That’s twice as many as Stage 1 authors.
Stage 2 authors are also investing more in editing. Over 66% work with professional editors, and a majority are spending over $250 on editing per book.
Similar to Stage 1, Stage 2 authors are spending about 12 hours per week writing.
The increased investment in editing is also clear in book packaging. Stage 2 authors are spending more on cover design, and over 58% have a relationship with a professional cover designer. These authors have learned the value of quality presentation, and are more likely to invest financially in it.
Stage 2 authors were also much more likely to be enrolled in KDP select. Over 65% had all or most of their books in Kindle Unlimited.
Weekly marketing Hours: 5
Most Effective Marketing Tactics: Promo sites, Bookbub Deals, Newsletter swaps.
Least Effective Marketing Tactics: Bookbub Ads, Social media, Facebook Ads.
Stage 2 authors are also spending about five hours per week on marketing, but they have slightly different opinions from the Stage 1 authors.
Unlike Stage 1 authors, respondents in Stage 2 found social media posting to be the most overrated marketing tactic. These authors found that social media tended to take lots of time and yield few results.
Stage 2 authors ranked newsletter swaps as the most underrated tactic. These authors have been published for longer, and are starting to make connections and do cross-promo with other authors.
The key to a good newsletter swap is finding the right fit. “When you find a well matched newsletter, those readers are already primed to read your work,” one respondent wrote.
Average Books Published: 23
Weekly Writing Hours: 20
Stage 3 authors are more likely to have been published for three years or longer, and it’s in this stage that we see our first big jump in the number of books published. These authors are likely to have published around 23 books – more than double Stage 2.
These authors also spend more time writing each week, coming in at around 20 hours. How are they spending so much time on writing? One reason could be that only 29% of this group had a day job that is unrelated to their writing, down from 44% of Stage 2 authors.
Stage 3 authors were the most likely of any group to design their own covers. Over 27% design their own covers, and over 57% work with a professional designer. Overall, they are spending a similar amount on covers as Stage 2 authors.
Stage 3 is also the first stage where a majority, over 52%, of authors have published an audiobook.
Weekly marketing Hours: 7.5
Most Effective Marketing Tactics: Promo sites, Bookbub Deals, Newsletter swaps.
Least Effective Marketing Tactics: Bookbub Ads, Social media, Amazon Ads.
Stage 3 authors are spending a similar amount of time on marketing as their Stage 2 counterparts, coming in at around seven and a half hours per week. These authors have more time to spend on their author careers, and most are choosing to spend that time writing rather than marketing.
Stage 3 authors are also starting to see the benefits of free promos. Over 32% had a free book at the time they took the survey, and over 66% see giveaways as an effective marketing tool.
Like every single stage, these authors ranked Bookbub Deals and promo sites (like Freebooksy and Bargain Booksy) as the most effective marketing tactics.
Most overrated marketing tactic for Stage 3 authors? About 18% said Amazon Ads citing difficulty getting a positive return on their ad spend.
For the most underrated tactic, these authors also chose newsletter swaps.
Average Books Published: 28
Weekly Writing Hours: 20
Stage 4 authors are likely to have published around 28 books, and, like Stage 3, they are spending close to 20 hours per week writing.
About 80% of Stage 4 authors have been published for more than 3 years, and many have been at it for longer.
When it comes to editing, Stage 4 authors are similar to Stage 2 and 3. A majority work with professional editors, but about a quarter do their own editing.
One distinct change we see with Stage 4 authors is the investment in cover design. Around 73% are working with a professional cover designer (up from 57% of Stage 3 authors), and about 69% are spending over $100 per cover.
Stage 4 authors have the experience and resources to make investments like this. They are generating sizable revenue from their book sales, and are investing their earnings to grow their author business.
We also see this increase in investment with audiobooks. An expensive proposition, but Stage 4 authors are diving in. Over 66% have published an audiobook.
Weekly marketing Hours: 10
Most Effective Marketing Tactics: Bookbub Deals, Promo sites, Facebook Ads.
Least Effective Marketing Tactics: In-Person Events, Bookbub Ads, Social media.
No matter what your imposter syndrome may tell you, authors are working a lot. In Stage 4, we’re starting to approach full-time job territory. These authors are spending about 10 hours a week marketing, in addition to the 20 hours spent writing. That’s a lot of time!
Stage 4 authors were similar to every other stage, ranking Bookbub Deals and promo sites (like Freebooksy and Bargain Booksy) as the most effective marketing tactics. But, about 30% rated in-person events as the most overrated tactic.
“Although it’s nice to meet readers, the audience is very limited,” one respondent wrote. “At best, you’ll have a few hundred people stop at individual tables and fewer will buy books.”
Stage 4 seems to be the breaking point where it becomes difficult to sell enough books at an event to see a significant boost.
Average Books Published: 28
Weekly Writing Hours: 20
Stage 5 authors have likely been published for a while. Over 63% have been published for more than five years.
One interesting thing we saw here is the similarities between Stage 4 and Stage 5 in the number of books published and time spent writing. Stage 5 authors were also likely to have published around 28 books, and spend 20 hours writing per week.
Editing is where we start to see a divide between Stage 4 and 5. In Stage 4, around 61% of authors work with a professional editor. In Stage 5, this number jumps to over 73%. This means that stage 5 authors are also spending more money on editing than authors in previous stages.
Stage 5 authors are similar to Stage 4 when it comes to cover design. At 68%, a solid majority work with a professional designer and spend over $100 per cover.
Audiobooks? You guessed it. Stage 5 authors are generating significant revenue from their writing, and this helps over 76% of them to publish in audio format.
Weekly marketing Hours: 10
Most Effective Marketing Tactics: Bookbub Deals, Promo sites, Amazon Ads.
Least Effective Marketing Tactics: In-Person Events, Bookbub Ads, Book Giveaways.
Stage 5 authors are also spending about 10 hours on marketing per week, but we start to see more authors having someone helping with their marketing. About 23% of Stage 5 authors pay someone to assist with marketing.
There are many similarities between Stage 5 and Stage 4 authors, so how do we explain the difference in earnings? We think for many of these authors, it comes down to experience.
Stage 5 authors are more likely to have been published for longer, and they have found some marketing success. Yes, they spend roughly the same amount of time on marketing as their Stage 4 counterparts, but perhaps they have had the time to build an audience, skills, and knowledge that give them better results with the same investment. Of course, this is speculation and it will be different for different authors, but we think it’s a reasonable explanation.
One Stage 5 author advised other authors to get focused: “Do less: do what actually works, don’t chase all the shiny things.”
Stage 5 authors have a large backlist, and they are discounting some titles to take advantage. Seventy-six percent say free book promos are an effective tactic, and 65% had a free or $0.99 book at the time of taking the survey.
Like Stage 4, Stage 5 authors ranked in-person events as the most overrated marketing tactic.
Stage 5 authors love newsletter swaps. Over 27% ranked newsletter swaps as the most underrated marketing tactic, the highest percentage of any stage.
“They aren’t flashy, but, if you swap with carefully chosen authors, they work,” one respondent wrote.
Average Books Published: 45
Weekly Writing Hours: 24
Stage 6 authors are earning a lot of money from writing, and they know they’ve got something good. Many are spending about 24 hours a week on writing, which is slightly more than Stage 5 authors.
Eighty percent of Stage 6 authors have been published for more than five years, and it seems that many publish at a lively clip. Stage 6 authors are likely to have published around 45 books. This massive backlist is the major differentiator we saw between Stage 5 and Stage 6 authors, and the value is clear. “Just keep writing,” one author advised.
Like Stages 4 and 5, Stage 6 authors are likely to work with a professional designer, and most spend over $100 per cover. An attractive cover is critical to selling books, and, by Stage 6, authors certainly have this figured out.
Around 85% of Stage 6 authors have a published audiobook.
Weekly marketing Hours: 13
Most Effective Marketing Tactics: Bookbub Deals, Promo sites, Facebook Ads.
Least Effective Marketing Tactics: In-Person Events, Bookbub Ads, Social Media.
Stage 6 authors are spending a bit more time marketing each week, coming in at around 13 hours. And 35% have someone to help with their marketing.
Like all stages, Stage 6 authors ranked Bookbub Deals and promo sites as the most effective marketing tactics, and this Stage gave Bookbub Deals the highest rating of any Stage.
Email promos and Bookbub Deals both generate significant results in a short period of time, and they don’t take as much time or skill as other marketing tactics. Scheduling a Freebooksy promo takes less time and generates more downloads for most authors than posting on social media or running digital ads. By using email promos, Stage 6 authors are investing in effective, easy to do, marketing tactics.
Stage 6 authors also ranked in-person events as the most overrated marketing tactic, and newsletter swaps as most underrated.
Average Books Published: 45
Weekly Writing Hours: 25
Eighty-nine percent of Stage 7 authors have been published for more than five years, and, like Stage 6 authors, they are likely to have around 45 published titles.
These authors are more likely to support themselves and their family entirely from their writing, and, similar to Stage 6, they are likely to spend about 25 hours writing per week.
Stage 7 authors are also more likely to spend more on editing than previous stages. Around 70% spend over $250 on editing per book, more than any previous Stage.
Stage 7 authors are similar to Stage 6 when it comes to covers. Around 70% pay over $100 per cover, and they are likely to work with a professional designer.
Weekly marketing Hours: 17
Most Effective Marketing Tactics: Bookbub Deals, Promo sites, Amazon Ads.
Least Effective Marketing Tactics: In-Person Events, Bookbub Ads, Book Giveaways.
A big difference between Stage 7 authors and previous stages is their weekly time spent marketing. Stage 7 authors are likely to spend around 17 hours marketing per week, the most of any stage.
Forty-five percent have someone help with marketing, but 50% are still doing it all on their own.
Another difference we see in Stage 7 is that 57% said marketing was the hardest part of publishing. This is the lowest of any stage except for 8, and ten percentage points lower than any previous stage.
“Find your strengths and write, publish, and market to them,” one author wrote. “Don’t try to emulate the processes of other authors, find what works for you.”
One thing is for sure, these authors are good at marketing, and they work hard at it.
You guessed it, Stage 7 authors rated Bookbub Deals and promo sites as most effective, but they also rated Facebook and Amazon ads as more effective than previous stages. Stage 7 authors have the experience and audience to have more success with digital ads.
The key is to keep working at them. “People tend to give up,” one respondent wrote. “But Amazon ads are really effective if used wisely.”
Learning to run Facebook and Amazon ads, or finding someone to run them for you, is a great investment for authors. Most authors at this stage have been running ads in some capacity for years. This accumulated skill allows them to have more success and spend a little less time on their ads.
We’ve reached our final Stage of authors, Stage 8, which includes authors making over $10,000 per month from their writing. Now that’s a LOT of money.
Average Books Published: 50
Weekly Writing Hours: 26
Stage 8 authors are likely to have published around 50 books, but many have well over 100 published titles.
They are spending around 26 hours per week writing, and have generated a significant backlist over the years.
With more resources, these authors invest in editing. Over 50% pay over $500 on editing per book, far more than any other group. These authors know the value of well edited work, and they can afford to make sure their books avoid low reviews for mistakes.
Some of our favorite advice from this stage? “Don’t read your one star reviews, just don’t.”
Stage 8 authors are also the most likely to work with a professional cover designer at around 75%. These authors have the resources to invest in quality design, and they know how important a cover can be.
“Bad covers will kill a career,” one author wrote. “Full stop.”
If one of your goals is to increase your book sales revenue, investing in quality cover design is an absolute must.
Weekly marketing Hours: 13
Most Effective Marketing Tactics: Bookbub Deals, Promo sites, Facebook Ads.
Least Effective Marketing Tactics: In-Person Events, Bookbub Ads, Book Giveaways.
Stage 8 authors are spending about 10 hours per week on marketing. Many of these authors are paying for some help with marketing, and around 8% are paying an expert to do it all. However, over 45% are still doing all their own marketing.
“The only time you fail is when you don’t learn,” one author wrote. “Experiment with your books. Don’t expect it all to work but review why. Don’t make it personal. Look for solutions.”
The fact that so many of these authors are doing all of their own marketing may be surprising at first look, but on further examination it starts to make more sense. Many of these authors started in Stage 1, and they learned the fundamentals of book marketing, and the particulars of marketing their specific books, from the ground up. By the time they arrive at Stage 8, they have confidence in their skills, and they may not see the appeal in handing over marketing to someone who may not have the same level of expertise.
These authors also chose newsletter swaps as the most underrated marketing tactic and in-person events as most overrated, but they chose Bookbub Ads as the second most overrated marketing tactic.
“When I first started they were amazing,” one author wrote of Bookbub Ads. “But these days their efficacy has decreased significantly.”
Overall, Stage 8 authors advised other authors to stay consistent and play the long game: “Don’t give up. Write every day.”
In this post we’ve broken authors down into eight different stages, but there is still lots of variability within each stage. Not every Stage 6 author is spending 13 hours marketing each week, and not every Stage 1 author is spending 10 hours writing per week. What the stages do illustrate are some general changes in focus and investment over time. As authors earn more, they begin to invest more in editing and cover design. Is this simply because they have the resources? Or did this investment generate more book sales? It is likely different for every author.
Authors who feel bogged down by marketing should take heart that marketing tends to be a part-time activity for authors across every stage. You don’t need to put in 40 hours a week to see success. As authors gain skills, they are working smarter, not harder.
Additionally, feeling like marketing is a drag is not unusual. Our respondents were likely to rank marketing as the most challenging part of the publishing process, regardless of stage.
Another area where we didn’t see much variance was the wide versus exclusive debate. Overall, respondents were slightly more likely to be enrolled in KPD Select, but not by much. And many authors have some books in and some books out.
There is also a lot of variability in author earnings that our survey cannot necessarily explain. In general, author earnings increased as more books were published, but for a few stages, the number of published titles remained largely similar yet earnings were different. Genre, marketing skill, luck, and many more factors could cause this. But we can’t know for sure.
Thanks again to everyone who took the survey. We all appreciate your generosity.
So, talk to us in the comments below. Did any of our findings surprise you? Any tips to help your fellow authors get to your stage? Let us know!
View Comments
This is a great breakdown! Thank you for sharing. A lot of good insights in this.
Thanks Danica!
Nicely done on the survey. Thank you for doing it and taking the time to share. The long game is where you find the real players. Learning from each book to do better with the next.
Thanks Craig!
I was shocked at how little most writers spent on editing. I'm a Stage 1 (or maybe 2 this year) respondent with three published books. I've spent more than $1000 for two of my books and many hundreds for the third.
Also, this was an informative survey despite its small sample size and unscientific approach. As you said, it's just plain hard to get data like this, so anything is helpful for those of us in the trenches. Thanks.
You're welcome Chris. We're glad you found it useful!
I was surprised at this also until I remembered that I spent more on editing (about the same as what you've spent) when I had fewer books because I always always did developmental edits then, and those cost a lot more than line editing and copy editing. When you're still new at writing, your books are going to benefit hugely from a developmental edit (think of it like learning the ropes of creating a book that's satisfying) than once you've gotten the hang of story structure, genre expectations, and all the other nuances that go into creating a great story. So that could be why authors with more books don't have to spend as much on editing. Bc by the time they've hit their stride, they don't need developmental edits quite so often, if at all.
I think a big part of the information is the "at least" amount, because good editing often does cost more. When you think about the amount of time an editor is going to spend on your book and their need to survive and not starve... paying more for a pro makes sense to me.
At the same time, when you're just starting out, investing that money can be hard, so I think this reflects some of the accommodations beginning writers need to make.
Thank you so much for doing the survey. Very interesting!
We're glad you found it useful Kit!
This is really interesting, and for me, very positive. I am doing better than I thought with the number of books I have out. Keep doing what I'm doing is my motto!! As it is obviously working.
Well, I sure hope BookBub reads this. I know only one author who breaks even on their BB ads. Everyone else has sunk their money. After hearing the word of mouth, I have no plans to try them, which is too bad because I feel like I owe BookBub a great deal of my success thus far thanks to BBFDs. It would be amazing to have a real third ad alternative to AMS and FB, so I hope they can find a way to make ads profitable for authors as well as themselves some day soon.
As a two year author who is in Stage 7 with less than ten books, it's clear from this survey that you can write a lot of books without ever being very profitable. Mastering ads is the key to "levelling up" but so many people seem to give up because they find marketing too challenging.
Great point, if revenue is a primary goal for you, becoming skilled at running ads and marketing in general is key.
I am one of the authors who makes a killing off BB ads. (AND the BBFDs.) It's a very tough skill to master, and it takes money to make money. The key is to target yourself at the upper echelons; those are the readers who want to hear about your book, and it becomes one of the cheapest ways to promo your book.
I can just throw a thousand dollars at a bookbub ad and get hundreds upon hundreds of sales. My sales price is $5.99-$7.99 nowadays.
But you gotta advertise smartly, understand how the art influences the buyer, and know which targets to pick. If you don't bring an excellent marketing package to the table... readers pass. The market has become tighter.
So the ads just have to be THAT much better nowadays.
It’s good to hear it’s working for someone. But if you don’t have thousands to throw at it is it even worth it? Like will a budget of $300-500 even matter?
That's a fascinating comment. Maybe you could put a guest post on someone's blog giving more info about your strategy! "…understand how art influences the buyer," and "know which targets to pick" are intriguing comments. Would love to hear more on this!
You need to set up your own course on how to do this. You'll probably make a mint. Good luck
I agree, Indie Romance Author. I do the marketing for my husband and we are well into stage 8 with 20 books out. Years ago, like 2016/2017 Bookbub ads worked well, but I've tried them again several times over the past couple of years, using various recommended techniques, and they are like burning money, and I'm a confident marketer. I avoid them completely and focus on facebook and Amazon ads.
Hmmm. I found these stages unhelpful and over-simplified, to be honest. I've written over 15 books and been writing for over 40 years and yet my earnings are right down there with Stage 1(except when I had a traditional publisher year ago). The progression or lack of is not necessarily linear. I appreciate you did mention a lot of variability. But so many other factors come into play eg luck with getting a BookBub acceptance (I think you mentioned this). Plus I have long term health conditions and disabilities which means I don't have the time and energy nowadays. It would be interesting to see how other writers of diversity fare. I also found it very US centric eg figures in dollars but I'm in the UK. Maybe you could factor these in for the future
Hey Kate, Sorry you didn't find it helpful. It's certainly true that these stages are very generalized, and many authors are going to be outside of the average. Great suggestion about broadening out to other nations and asking more about what challenges authors are facing outside of the the publishing world.
I am not surprised by the lack of success with BookBub ads. I once found them to be excellent but they changed something and have become ineffective and a waste of money. I think David Gaughran blogged about their ads no longer worth it.
I suspect that EVERYTHING on the Internet has a limited life of success. I had read that Kirkus Reviews had enormous potential. Everything they reviewed was supposed to get you sales. You pay for the review.
They are honest and give you an honest review. If the review turns out to be bad, you have the option to not have it published. I bought the deal. Can't recall the specific amount, between $400 and $500. The review was better than I expected. I showed it to a writer friend who had a dozen or two books published. She said she'd give her right arm to get a review such as this one for any of her books. My book failed to get a single sale. She checked around and found others had the same experience. Kirkus had power in its early life but lost it. I get the sense that everything on the web could fail after a while, including Facebook, Instagram, Twitter, etc. The volume of stuff trying to entice audiences is just too great. People tire of anything much faster than they used to. Marketing of books is the most difficult. I had a long career on Madison Avenue and recall a conversation with a P&G marketing man who felt that book publisher all fail to do a decent job. I thought about this and came to the conclusion that it is impossible to effectively market a book. Word of mouth, personal recommendation, seems to be the most effective. If you can find a celebrity or someone in the news to recommend a book, you've got it made. A good cover with an attractive title is the next best thing. I've got 13 titles on Amazon. One of these outsells the other 12 combined. The combination of the title and cover must be the reason.
Interesting sales figures. I had a similar experience with my first nonfiction about the space economy. It wasn't my best writing, but last year it sold more than previous years and without promos. The market is the universe. If you can work a corner of it, stick with it.
Marketing SUCKS! I hate it LOL However, this data was amazing. My day job is a data analyst so I loved it!
One problem I see with marketing is different tactics are better for different genres and age groups. Next time I would love an additional dimension on the survey for what the authors publish—maybe social media is great for romance writers and Amazon Ads are working for non-fiction?
It was helpful to see what tactics improved as the highest income authors saw a return on ads.
I would love to get involved in an author/marketer group where we round-tabled marketing responsibilities and learned faster what’s working for our different books.
Great point about the genre variability. I also love this round table marketing idea!
Good point, Monica. The different genres would seem to naturally have varied marketing strengths and factors.
Thank you for this. It's really interesting and helpful to read the results.