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How to Get Organized in 2025: Growing Your Author Business Without Losing Your Mind

How many times have you started the day rested and inspired, before something knocks you off track?  You are constantly balancing creativity with spreadsheets, deadlines, and daily life. Life can hit you with a sick pet, a leaking toilet, an issue with Amazon, a stressful news cycle, a sore back, or any myriad of other unexpected things that can make it feel like progress is brutally slow. In short, running an author business is hard. 

If the chaos feels like it’s catching up to you, don’t worry: you’re not alone. Today we want to tell you about a proven way to turn that chaos into calm. Enter the Entrepreneurial Operating System (EOS)—a framework designed to help you build a thriving, organized business while keeping your sanity intact. Let’s dive into how EOS can organize your author career so you can achieve your goals, not just keep your head above water.

Why Authors Need Systems (Spoiler: It’s Not to Kill Your Creativity)

Writing is an art, but being a modern author? That’s a business, and businesses need systems. Systems aren’t about stifling creativity—they’re about clearing the clutter so creativity has room to stretch out. Systems aren’t your enemy—they’re your secret weapon.  With systems in place, you can focus your brainpower on being wildly creative.

Here’s how systems can save your time and sanity:

  • Reduce decision fatigue: Why waste energy figuring out where you left that beta reader’s email when you could use that brainpower to craft a vivid plot twist?
  • Streamline daily operations: A system for marketing campaigns, writing schedules, and admin tasks keeps you moving forward.
  • Stay consistent: Systems make it easier to maintain the habits that lead to success, like publishing regularly or engaging with your audience.

What is EOS?

The Entrepreneurial Operating System (EOS) was created by Gino Wickman and introduced in his book Traction. It has traditionally been used by tech startups and small businesses to get organized and fuel growth. Guess what? As a modern author you are a small business, and the EOS principles apply perfectly to authors who are serious about their craft and career. 

EOS for authors is built around four pillars:

  1. Clarify your vision so you know where you’re heading.
  2. Set achievable goals that bring you closer to that vision.
  3. Track your progress with meaningful metrics.
  4. Solve problems effectively when they arise.

For the next sections, read through each pillar with an open mind. At the end of the article we’ll get to the tactics of how to actually implement EOS. We have a link to a spreadsheet you can copy and start filling out. 

Step 1: Define Your Vision—Your North Star 🌟

Your vision is the foundation of everything you do. Without a clear vision, it’s easy to get stuck in the weeds of daily tasks and lose sight of your bigger goals. Don’t just think about your vision, write it down. 

Use the Vision Traction Organizer (V/TO) to clarify:

  • Your mission: Why do you write? What impact do you want your stories to have?
  • Your long-term goals: Where do you see yourself in 3, 5, or 10 years? Think beyond the next book. What does life look like in a decade?
  • Your unique value: What makes your stories, voice, or approach to storytelling stand out? i
  • Your process: How will you consistently deliver quality work to your readers?

Here’s a concrete example:

  • Mission: To be a prolific writer, and make a living doing what I love.
  • 10-Year Goal: To publish 20 novels and generate $100,000 annually in book revenue.
  • Unique Value: Unique world-building and diverse characters that resonate with modern readers.
  • Process: I write every day from 7am-10am, and pay attention to my readers’ reviews.

Now here’s another example from a writer with a totally different approach:

  • Mission: To make readers understand the beauty of my hometown, Black Mountain, North Carolina.
  • 10-Year Goal: To publish 3 books set in Black Mountain while still keeping my day job.
  • Unique Value: I know the town better than anyone, and it’s my life’s work to write about it.
  • Process: I write at the local coffee shop on weekends, so I’m surrounded by locals who inspire me.

The point of the previous examples is that it doesn’t matter what your mission is, what matters is that you write it down and stay true to it. Once it’s written down it becomes a powerful way to guide your action.

It’s often helpful to think about these questions in a quiet place and journal to help uncover the answers. Everyone’s journey and motivation are different, and that’s okay. The important part is figuring out your unique vision, and putting pen to paper.

Step 2: Set Your Big Goals (A.K.A. Rocks) 🪨

Big dreams are built on small, actionable goals. EOS calls these goals “Rocks.” Why Rocks? Think about trying to fill a jar with sand, pebbles, and big rocks. If you start with the pebbles and sand, you will never get the big rocks to fit, but if you start with Rocks, you can add the sand and pebbles afterwards to fill in the jar. Focus on the big stuff first. 

Each quarter, choose three SMART Rocks:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Good Rocks:

  • Write 30,000 words for your next novel by March 31.
  • Schedule and run two promotional email campaigns using services like Written Word Media’s Freebooksy and Bargain Booksy.
  • Hire a virtual assistant to manage social media.

Bad Rocks:

  • “Become a bestseller” (great aspiration, but not actionable for one quarter).
  • “Write more” (too vague—set a word count instead).

Step 3: Track Your Progress—Know Your Numbers 📊

Goals only get achieved if you track them, and tracking is half the battle. Create a scorecard with 5–10 key metrics that align with your goals. For authors, these might include:

  • Weekly word count
  • Newsletter sign-ups
  • Sales and Kindle Unlimited (KENP) page reads
  • New reviews
  • Time spent on writing vs. admin tasks

Tracking can be a great way to stay motivated. Watching yourself hit your numbers is exciting and satisfying. Less is more here, if you can only think of 3 numbers to track, then just track 3! Don’t get stuck, just pick a few important ones and start monitoring them. 

Step 4: Solve Issues 🐇

Rarely do things stay on course perfectly week after week. Life happens. Your pet bunny might chew your internet cable and shut down your entire home office for a few days (maybe that’s just me). That’s why EOS includes structured problem-solving. If a goal is off track, ask:

  • Identify the problem: What’s not working? (e.g., “I keep missing my word count goals.”)
  • Find the root cause: Why is this happening? (e.g., “I’m spending too much time on social media.”)
  • Take action: What can you do to fix it? (e.g., “Set a timer for writing and limit social media to 30 minutes per day.”)

EOS calls this process Identify, Discuss, Solve (IDS). As a solopreneur author, you can skip the Discuss step. The important part is not to dwell on the problem, but to move swiftly to a ‘solve’ so you can make progress.

Staying Accountable (Even as a Solo Author)

Accountability isn’t about pressure—it’s about support. When you share your goals with someone, you’re more likely to stay motivated and celebrate your wins. Accountability is a cornerstone of EOS. But what if you’re a team of one? Share your goals with someone—a writing group, a trusted friend, a spouse, or even Written Word Media! Tell your goals to anyone who will listen. You can always email your Rocks or goals to accountable@writtenwordmedia.com for encouragement and follow-through. 

We are here to support you!

Make EOS Work for You

EOS is great, but use it in a way that works for you. Whether you’re juggling two kids and a pet bunny, or focused solely on your next bestseller, you can adapt EOS to fit your needs. It’s okay to start small:

  • Set one vision-based goal. (Example: Publish 1 book in 2025.)
  • Choose three Rocks for this quarter. (Example: Write 30,000 words, schedule two email promos, and track weekly sales.)
  • Track one metric that matters. (Example: Weekly word count.)

And remember, if you need marketing help, Written Word Media is here for you with proven services like Freebooksy, Bargain Booksy, and Reader Reach Ads. We can take some of the marketing weight off your shoulders so you can focus on writing your next masterpiece.

Ready to get organized? Ready to achieve goals? Let’s do it! Download the EOS for Authors template here.

Final Thoughts: Stay Sane, Stay Successful

Systems don’t just make your author business more efficient — they make it focused, fun and successful. EOS is a system that can help you stay on track and keep the chaos at bay. Take a deep breath, grab that Vision Traction Organizer, and start planning your author’s success story. 🌟

Need an accountability partner or have questions? Drop me an email at accountable@writtenwordmedia.com. You’ve got this!

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Published by
Ferol