How to Optimize Your Wide Digital Sales

Are you an author who’s considering expanding beyond Amazon? Whether you’re new to wide publishing or looking to refine your strategy, we’ve got the key tactics, common challenges, and practical tips from award-winning author and Director of Business Development at Draft2Digital, Mark Leslie Lefebvre. In a recent Written Word Media Speaker Series, Mark shared his insights to help authors succeed in distributing their books across multiple platforms.

Shifting Your Mindset: The Key to Going Wide

Optimizing your wide digital sales starts with a mindset shift. It’s not just about your book; it’s about your intellectual property (IP). As an author, you’re not just selling a book—you’re managing and licensing IP across multiple platforms. “Wide” isn’t limited to just avoiding Amazon exclusivity; it’s about diversifying your income streams across different formats and platforms.

Strategies for Wide Distribution

Understanding the different retail platforms is key. Here are some top tips:

• Price Globally: Ensure your prices look natural across all major markets. This means setting prices that end in .99 for most regions but considering .49 or .99 for stronger currencies like Euros or GBP.
• Commit to a Strategy: Whether you choose exclusivity or wide distribution, commit to it. Jumping in and out of Kindle Unlimited (KU) or KDP Select can do more harm than good, as it resets your rankings and confuses your readers.
• Leverage Universal Book Links: Tools like Draft2Digital’s Universal Book Links can simplify the process of sharing your book across multiple platforms, ensuring your readers can purchase from their preferred retailer.
• Experiment with Formats: Don’t limit yourself to just eBooks or paperbacks. Consider offering large print editions, audiobooks, or even chapbooks. Experimenting with different formats can open up new revenue streams and reach more readers.

Overcoming Challenges

Be patient. It can take anywhere from nine to fifteen months to see significant sales on platforms outside of Amazon. During this time, it’s crucial to invest in promoting your books on these platforms and not to get discouraged by slow initial sales.

Collaborate and Cross-Promote

Collaboration is key in the wide publishing world. Consider cross-promoting with other authors, especially those who are also publishing wide. By sharing audiences, you can boost your visibility on platforms beyond Amazon.

The Power of Libraries and Direct Sales

Don’t underestimate the power of libraries, particularly when publishing wide. Libraries can help you reach readers who prefer not to buy books outright but are still eager to read your work. Additionally, selling direct through your website or platforms like BookFunnel allows you to keep a larger share of the profits and build a direct relationship with your readers.

Final Thoughts: Embrace Your Creativity

As a writer, your creativity is your greatest asset. Don’t be afraid to experiment with new formats, platforms, and promotional strategies. Your path as an author is unique, and by embracing your creativity, you’ll discover new opportunities that can set you apart in the crowded world of publishing.

For those who want to delve deeper into wide publishing, check out Mark’s book, Wide for the Win, or join the supportive community of wide authors at WideForTheWin.com.

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