Level Up With Author Assistants: Why, How, and When You Should Consider an Assistant

In today’s fast-paced publishing world, authors are juggling more than just writing—they’re managing marketing, social media, and a slew of administrative tasks. With so much on their plates, many authors find themselves struggling to keep up, leaving little time to focus on what truly matters: creating their next great book. This is where an author assistant can be a game-changer, offering the support you need to streamline your workload, reach more readers, and grow your author brand without burning out.

In a recent Speaker Series, we talked with Samantha Williams, founder and marketing director of Aurora Publicity, and Ashley Lebucki, Aurora’s publishing director. Samantha and Ashley shared their insights on what an author assistant is, how they can help you, and whether hiring one might be the right move for your career.

What is an Author Assistant, Anyway?

An author assistant is like your publishing sidekick, here to help you with all the time-consuming tasks that take you away from your main mission—writing. Whether it’s social media management, email newsletters, or researching the latest trends, an assistant can help you streamline your workload, freeing you up to focus on writing more books.

Do You Need an Author Assistant?

To figure out whether an assistant is right for you, ask yourself these questions:

• Are your writing tasks overwhelming? If administrative tasks are eating into your writing time, it may be time for help.
• Are you meeting your goals? If you’re not making progress on bigger career objectives like increasing sales or reaching new readers, an assistant could help move the needle.
• Do you have the budget? Author assistants can be a great investment, but they cost money. Be sure you’re ready to invest without draining your finances.

If you’re nodding along to those questions, it might be time to start thinking about hiring someone to support your journey.

The Personality Match: More Important Than You Think

Hiring an assistant is not just about skills; it’s about finding someone who’s the right fit for your personality. Consider your risk tolerance and working style. Are you someone who likes to play it safe, or do you chase the next shiny marketing object? Knowing your style helps ensure you get paired with an assistant who complements—not clashes—with you.

Tasks You Can Delegate

Once you’re onboard with the idea of bringing in some help, the next step is deciding what tasks to hand over.

• Social Media Management: Let your assistant take over content creation and scheduling, so you can engage with readers without spending hours on Instagram.
• Email Newsletters: Your assistant can handle regular newsletters, helping you keep in touch with your readers and fans.
• Research: Whether it’s staying on top of industry trends or scoping out the latest Amazon category tweaks, an assistant can keep you informed without stealing your writing time.

When It’s Not the Right Time

Of course, hiring an assistant isn’t always the right move for every author at every stage of their career. If you’re just starting out and still trying to build up a steady income stream, it might be worth holding off until your business is more stable. You can always revisit the idea down the line.

Best Practices for Working with Your Assistant

If you do decide to bring on an assistant, communication is key. Here are some tips from the experts:

• Set clear, achievable goals: Every month, review your short-term and long-term goals with your assistant.
• Communicate: Feedback is crucial. Don’t expect your assistant to read your mind—if something isn’t working, speak up.
• Use project management tools: Systems like Trello can help both you and your assistant stay organized, track progress, and communicate more effectively.

The ROI of an Author Assistant

An author assistant isn’t just there to boost your immediate sales. They help you free up time to write more books, which can increase your long-term earnings. After all, more books = more income potential and more time to enjoy life (including the rare day off!). That’s the dream, right?

Final Thoughts

Hiring an author assistant is a big step, but it can be a game-changer for your career. Whether you’re looking for someone to help with social media, marketing, or simply to offload some of the day-to-day tasks that come with running your author business, an assistant can be the support system you need to level up.

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