When it comes to running a successful book promotion, your eBook’s price is a key factor. Platforms like Bargain Booksy connect authors with thousands of readers, but to make the most of these opportunities, your book’s pricing must be on point.
We’ve covered how to determine the right price for your eBook in another blog post here. In this guide, we’ll take a deep dive into how to adjust your eBook price on Amazon KDP, set up promotions effectively, and ensure your book is presented at its best across multiple retailers.
Why Pricing Matters for Promotions
Pricing isn’t just about attracting readers; it’s also about optimizing your royalties. Amazon’s royalty system plays a significant role in determining how much you earn from each sale:
- 70% royalty rate: Available for books priced at $2.99 or higher.
- 35% royalty rate: Applies to books priced below $2.99.
For authors wanting to offer a discounted price while keeping the higher royalty rate, Amazon’s Kindle Countdown Deal is a fantastic option. This tool lets you temporarily lower your price without sacrificing your earnings potential. See below on how exactly to set one up.
How to Change Your eBook Price on Amazon KDP
Adjusting your eBook’s price on Amazon is straightforward but requires attention to detail to ensure a smooth promotion. Here’s a step-by-step guide:
- Log in to Your Amazon KDP Dashboard: Head over to kdp.amazon.com and sign in.
- Select Your Book: Find the book you want to update in your catalog.
- Adjust the Price: Update the list price and ensure you set the appropriate royalty rate (35% or 70%).
- Publish Your Changes: Click “Publish Your Kindle eBook” to save your updates.
Using Kindle Countdown Deals to Maximize Impact
Kindle Countdown Deals offer a unique way to discount your book while keeping the 70% royalty rate. Here’s how to set one up:
- Log into your Amazon KDP dashboard.
- Navigate to the Promote and Advertise section next to your book.
- Under Run a Price Promotion, select Kindle Countdown Deal.
- Choose your promotional dates and discounted price.
- Click Add Promotion to finalize.
Countdown Deals also come with a countdown timer displayed on your book’s Amazon page, creating a sense of urgency for readers.
Ensuring Your Price Is Ready for a Bargain Booksy Promotion
To meet Bargain Booksy’s requirements, your book must be discounted across all platforms until 11:59 PM EST on the promotion day. If you’re not using a Kindle Countdown Deal, manually adjust your book’s price at least 24 hours before the promotion.
To maximize the impact of your Bargain Booksy promotion, we recommend setting your book’s price to $0.99 to ensure the highest engagement.
Updating Prices Across Other Retailers
If your book is listed on platforms beyond Amazon, consistency is key. Here’s how to update prices on major retailers:
Each platform has slightly different timelines for price updates to go live, so plan ahead to avoid delays.
Tips for a Successful Promotion
The price tag is only part of the equation. To maximize your promotion’s success, focus on these three areas:
- Cover Design: A professionally designed cover draws readers in and signals quality. Make sure your cover aligns with your book’s genre and resonates with its target audience.
- Book Description: Your description should be short, compelling, and enticing. Highlight accolades or compare your book to similar popular titles to grab attention.
- Reviews: Aim for 30+ positive reviews with an average rating of 3.5 stars or higher. Reviews build credibility and boost reader confidence.
Measuring the Success of Your Promotion
After your Bargain Booksy promotion, it’s time to evaluate its effectiveness. Look at these key indicators:
- New Readers: Track downloads and Kindle Edition Normalized Pages (KENP) read for Kindle Unlimited subscribers.
- Reviews: New reviews may take a few weeks to appear but are invaluable for long-term success.
- Revenue and Backlist Sales: Monitor both immediate sales and the ripple effect on your other books.
Conclusion: Your Path to Promotion Success
With the right pricing strategy and attention to detail, your eBook can stand out during a Bargain Booksy promotion. From adjusting prices across platforms to ensuring your book’s presentation is polished, every step contributes to capturing readers’ attention. With a little preparation, your promotion will not only boost sales but also build momentum for long-term success.
Happy promoting!