Running a Book Series Promo: What to Expect

We love email marketing and know how powerful it can be for selling books and boosting visibility for authors. Beyond Written Word Media’s regular suite of email promos, we offer a dedicated Series Promo option designed to bring focused attention to an author’s series page on Amazon, driving engagement across multiple books in a series.

 

What are Series Promos?

 

Series Promos are targeted promotions that direct readers straight to an author’s Amazon series page. It is a highly efficient and effective way to drive readership of Book one AND to drive read-through of other books in the series. If your series is enrolled in Kindle Unlimited, a Series Promotion will also drive KENP reads. Written Word Media offers Series Promos on Freebooksy and Red Feather Romance.

 

In order to qualify for a Series Promo, authors must have a series page on Amazon for their series. There must be at least three books in the series, and the first book in the series must be free on the day of promotion.

 

How do Series Promos work?

 

Your Freebooksy or Red Feather Romance Series Promo will include:

• The link directly to your Amazon Series Page where the readers can purchase the entire series with one click
• A display of your 3-cover series image in the email and on the website
• Continued exposure in the Series Discovery section on Freebooksy
• Optimal placement at the top of the book’s genre in the newsletter

 

Note: While Freebooksy links the entire series in the email and website, Red Feather Romance does not link additional books on its website.

 

What to Expect

 

On the day of your Series Promo, you’ll notice a surge in free downloads for the first book in your series. This kick-starts reader interest and paves the way for ongoing sales of subsequent books in the series as readers become hooked.

 

Through aggregated data, Written Word Media has found that Series Promos produce consistently strong results. By offering the first book for free, you create a low-risk entry point that encourages readers to dive into your story. As readers get drawn into the series, many will eagerly continue, resulting in more purchases (or KENP reads, for Kindle Unlimited series) for books 2, 3, and beyond.

 

Typical Series Promo Results Include:

 

• High Volume of Book 1 Downloads: A free first book significantly widens your audience by attracting new readers and boosting visibility
• Increased Read-Through and Sales for the Series: With a compelling first book, you’re likely to see a boost in sales or reads for the rest of the series within days of the promo
• Improved Amazon Visibility: An influx of downloads can enhance your visibility in Amazon’s algorithms, potentially improving your series’ rankings and organic discoverability

 

By “hooking” readers through the first free book, Series Promos help build a loyal readership for the long haul, setting up continued success beyond the promotion period.

 

How to Schedule a Series Promo

 

To schedule a Series Promo, you’ll first need to set up a free promotion day for Book #1 of your series if it isn’t already perma-free. 

 

1. Login to the Written Word Media Author Portal and choose the genre and date for your promo

2. Enter the details for Book 1 of your series during checkout

 

 

3. Scroll down on this page and click ‘add book to this series’ and enter the information for the next book in your series. Repeat this step until you have added all the books in your series

 

 

Once submitted, will change the link to the Series Page and make sure all promo details are ready for launch.

 

What Do Series Promos Look Like?

 

Freebooksy

Website:

Newsletter:

 

Red Feather Romance

Website:

Newsletter:

 

Series Promos Frequently Asked Questions

 

Do you have Series Promos for not free first books?

Unfortunately, at this time, our Series Promos are only available for free first books in a series!

 

How many additional books are included on Freebooksy’s website?

We can only include up to seven books on Freebooksy’s website.

 

Does my boxed set apply for a Series Promo?

Boxed sets do not apply for Series Promos.

 

When can I expect to see results?

Freebooksy emails go out at 9:30am EST and Red Feather Romance emails go out at 11:30am EST. Downloads for the first free book and the whole series will follow after those times. It’s important to note that read-through on subsequent books in a series can take place in the weeks and months following your Series Promo with us.