In this session, Owner of PR By the Book, Marika Flatt will guide you through an exploration of book promotional strategies that both capture and engage audiences in today’s digital age. This session will dissect the cutting-edge tactics and transformative approaches that do both by pushing the boundaries of traditional book promotion. From harnessing the power of social media influencers to leveraging immersive storytelling techniques, you’ll explore the dynamic landscape of book publicity through real-world examples that have driven meaningful results.